Lori Loughlin Dropped by 'Fuller House' ... Also Loses Hallmark

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7:50 PM PT - Our intel is clear -- Lori's not coming back to "Fuller House." A well-placed production source tells TMZ, "Fuller House is not currently in production. Lori is a guest star and was during the previous 4 seasons and there are currently no plans for her to return to the 5th season." Translation ... she's gone from the show.

6:56 PM PT -- Hallmark has now addressed their show, "When Calls the Heart," which is now in the middle of airing its 6th season and stars Loughlin, saying, "The series will not air on Sunday, March 17. We are evaluating all creative options related to When Calls the Heart series."

With 7 episodes to go for the season, that must be a busy writers' room.

2:50 PM PT -- Tresemme has also announced they are cutting ties with Olivia. They stated, "We take this very seriously and are no longer working with Olivia."

12:35 PM PT -- Hallmark has cut ties with Lori Loughlin, a longtime collaborator with the company. In a statement Hallmark's parent company, Crown Media, says it is no longer working with Lori and has stopped development of all productions she's involved in, adding it was "saddened" by the allegations.

Hallmark's first tragic ending ever. That's a shame. 

12:08 PM PT -- Olivia's page with clothing brand Princess Polly is no longer active ... we've reached out to the company to see if the line has been completely shelved, but no word back so far. 

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Lori Loughlin[1]'s alleged

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