Producing profoundly good concentrates that are promoted with fun, engaging branding is the telltale mark of having made it in the cannabis industry. But behind that forward-facing magic is another important component at play that needs to be considered: company culture. For 710 Labs, exceptional products and the best vibes go hand-in-hand.
“It’s important to us that we hire people that really want to be at 710 and know who we are and what we stand for,” said 710’s CEO and Founder Brad Melshenker. “I think that’s been our philosophy from the start; we want people that want to learn, want to grow with the company and want to be there and not just clock in for a paycheck. It takes time to build that culture and find those people.”
Coming into the company from humble beginnings, Melshenker was determined to do something with cannabis, even if he admittedly got off to a rocky start.
“I connected with cannabis at 16 years old and never looked back,” he explains. “Twenty-three years later, I still love this plant more and more each day. I sold my first eighth of what we called ‘Kind Bud’ when I was 16 years old, so that I could smoke for free. Fast-forward to 2005 when I moved out to LA to get into the fashion industry; that’s when I began to learn the ins and outs of the Prop. 215 model and the business side of the industry. I thought if I could take what I did for the previous eight years while in college and afterwards and do it legally, it would be a dream come true.
“I was acting as a broker between some of the top