Eighth Icon Holdings announced in a September 13 press release that it changed its name to Cheech and Chong’s Cannabis Company, effective immediately. Consolidating the name with the comedy duo’s iconic brand aligns with the company’s mission.

The company formerly known as Eighth Icon produces Tommy Chong’s Cannabis and Cheech’s Stash wholesale flower brands in California—with plans to continue that momentum. Being in operation for less than a year, the company recently redirected its website to Cheech And Chong’s Cannabis.

“Our team is prepared for the challenge and committed to representing Cheech and Chong’s cannabis across the United States and around the world. This name change allows for clear representation of what our company is executing,” Eighth Icon CEO Jonathan Black said.

By now, Cheech Marin and Tommy Chong have had time to refine and develop their products, with a head start of several years before most other cannabis brands.

“Excited to see the progression of the company, timing is right!” Tommy Chong said. You can find just about any type of THC or CBD-infused products under Chong’s lines of cannabis and hemp products. Tommy Chong’s Cannabis recent new additions include CBD Gummies, expanding the brand’s demographic. Chong launched his brand several years before the avalanche of recent celebrity brands to pop up.

The company provides top-of-the-line service. On the website, for instance, you can find a tracker to find which dispensaries carry the individual brands.

Marin gave a subtle nod to recent steps forward such as the Cannabis Administration and Opportunity Act, adding, “As we move towards federal legalization, the new name reflects our mission and progress made.”

“Along with the name change, we are proud to announce

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