The Brooklyn couple might not, upon first glance, strike a visitor to the pop-up event they executed in SoHo in November as a pair who specialize in shipping artisanal CBD products to homes across America. Karina and Feliks Gurevich launched BakedBazaar.com in August of 2019, an online portal for an eclectic array of intriguing CBD edibles, such as CBD laced cupcakes in jars and CBD-infused macaroni and cheese, along with many other CBD-kissed food-related items. Think an Etsy for people who make and want to buy CBD-infused edibles and products.
The Gurevichs’ began the online business after they realized they shared a lack of appreciation for hemp’s natural flavor. “We wanted to use CBD, but we didn’t like the taste,” Feliks told me. “We tried a couple of tinctures, but if you don’t like the way it tastes, it’s hard to hold it in your mouth for a full minute.” He and his wife found that certain edibles made CBD pleasing enough to help them get the amount down that they wanted to ingest. “We can have a brownie or a water or some gummies and get the dosage that we need. It’s inconspicuous, no one even knows I’m taking CBD.”
Feliks brings with him experience from working as a technical architect at Goldbelly (a website that is similar to his own, but where people can purchase non-CBD food items), so working in the food industry was a familiar place.
“When we launched, we were kind of unsure about how we would be able to drive traffic to our website because of all the competition,” he explained. “We would email big companies to get their products on our website and many of them didn’t respond.”
