David Crosby has been smoking marijuana for so long, it’s time to name a strain after him.
The founding member of The Byrds and Crosby, Stills, Nash & Young is seeking licensing opportunities with a cannabis brand under the suggested moniker “Mighty Croz.”
It’s the next chapter in a lifelong relationship with weed for a musician whose name, songs, politics — and facial hair — are synonymous with the 1960s counterculture. With state after state legalizing recreational marijuana, Crosby says now is the right time for him to formally enter the business of pot.
“I’m going for the highest quality,” Crosby, 76, tells High Times. “Anything that has my name on it is going to have to be the highest quality. My first priority is partnering with a leading cannabis company.”
Much like the American auto industry of the 1950s, Crosby predicts the weed industry will consolidate.
“Big companies eat each other, compete with each other, combine with each other and there will wind up being a few national and international companies that are the centers of it, probably 10 or a dozen. One of those I would like to do a deal with.”
A Pot Brand For Boomers
When asked why he’s launching “Mighty Croz,” Crosby has a simple answer.
“Because it’s fun,” he says with a cackle. “Getting high is fun, people who get high are fun, marijuana is fun and I like to have fun in my life.
“’Mighty Croz’ will be aimed at the same demographic that’s likely to own a copy of ‘If I Could Only Remember My Name,’” according to Crosby and his business partner Steven Sponder.
“Baby boomers, the biggest bump in the population curve. That’s who my audience