Many cannabis brands have chosen to brand themselves through music, to make their products stand out on the back of an artist’s support. You’ve most likely heard of some of them, like Leafs by Snoop and Trees by Game. However, there is a new trend emerging now: selling music through cannabis; using weed to get a certain artist some extra attention. Veteran rapper Kokane is doing just this.
Credited for roughly 4,000 songs, he’s collabed with Snoop Dogg, Eazy-E, N.W.A., Dr. Dre, Cypress Hill, Ice Cube, and many other big-name artists. He is often called “the most featured artist in the world.”
Exclusive: Kokane Debuts New Video!
Today, we are presenting the exclusive release of “Higher” by Kokane. Smokers can download the track for free with the purchase of one Kokane-branded pre-roll, available for sale in Washington’s Have a Heart dispensary, as well as other retailers in the state.
This music video was shot on a 39th floor, at Hi Tunes Headquarters on what the producers claim to be “the Highest balcony in all of Washington state.”
Interestingly, this video includes footage from actual business meetings and closed deals, and features cameos by producers Chris Pack, Milo Eubanks, Zac Levine and artists Swisher Sleep and Huey P.
An Exciting New Concept
Kokane is distributing his latest track through Hi Tunes Distribution, a company that makes and sells branded pre-rolls, offering a free song download with each one.
“Music used to sell sheet music; then records and record players; tapes and tape players; CDs and CD players, then just mp3 players,” Hi Tunes’ founder Scott McKinley told us.
“Music ran out of things to sell. So I created the Hi-Tunes Distribution platform to change that.”