The post How A Marijuana Company Is Giving Back To The Community appeared first on High Times.
For some, the weed industry might seem like an evil scheme trying to capitalize on the downtrodden of America. Yet, this still mostly outlaw trade is, by far, considered one of the most community-conscious business sectors in the United States. Take Bloom Farms, for example. This California marijuana company is giving back to the community by reportedly donating 1 million meals to those less fortunate in the community.
California Marijuana Company Feeds Families
The method behind the company’s outreach program is simple. For every cannabis product purchased, Bloom Farms donates the cash equivalent of one meal to local food banks.
In a statement released earlier today, CEO Michael Ray said, “Donating our one-millionth meal shows that we’re succeeding for our customers, who have purchased one million of our products. [They] appreciate that we are working toward the greater good, and for California’s most vulnerable families who have received the gift of nutritious food.”
However, the company did not originate the “one-for-one” concept. Several other California businesses subscribe to this policy. These companies give away everything from shoes to books based on the one-for-one model.
But, for the folks at Bloom Farms, making sure people have food is a priority.
As it stands, around 20 percent of the children in California are not getting enough nourishment. This is something Ray says he saw a lot of during his formative years.
“I realized there is a high likelihood that my family friends were from food-insecure families,” he said.
In addition to the company’s involvement in the one-for-one program, it also takes care of its employees. Its policy is to reward