The post LA Dispensary Launches The Largest Cannabis Marketing Campaign appeared first on High Times.
For Californians who are now able to purchase recreational weed on their own terms, cannabis has become more of a societal norm now than ever before. While we are just on the cusp of what’s to come, one cannabis company has tried to expedite the process of normalcy and advocacy. All through the power of advertising. In other words, an LA dispensary launches the largest cannabis marketing campaign in history.
MedMen
MedMen is a dispensary with locations throughout Southern California and New York. And this LA dispensary launches the largest cannabis marketing campaign to ring in the new year.
The company has been estimated to have spent over $500,000 already. All from advertising their products on large billboards, vans, and digital print ads. But without even showing their products.
Billboards around LA’s wider metropolitan area display the ads. All feature close-ups of patrons’ faces with calming phrases such as “Relax. It’s legal,” and “Heal. It’s legal.”
And yes, those are actual customers, according to MadMen’s vice president of corporate communications, Daniel Yi, per CNBC.
Yi said the ads aren’t advertising glamorizing weed. Rather, they show it can be a part of everyday culture, for a variety of uses. While the company boasts over 1,000 products including traditional cannabis, skin creams, bath bombs and CBD-infused teas, Yi explained their marketing campaign is bigger than just selling recreational cannabis.
“Many of them have nothing to do with ‘getting high’… This is about giving choice and a safe and inviting environment for adults who want to make cannabis a part of their lives,” Yi said.
Final Hit: LA Dispensary Launches The Largest Cannabis Marketing Campaign
Medicinal