NBA Hall of Famer Chris Webber announced the launch of his cannabis brand Players Only with his business partner, Lavetta Willis—and he’s bringing several familiar faces along for the ride including Quavo, Raekwon, Royce da 5’9″, Matt Barnes, and Jason Williams.
The new all-star brand was first announced on August 11. Players Only will feature an array of strains, cannabis oil cartridges, pre-rolls, vapes, as well as sport recovery and performance products. Players Only will also roll out branded apparel and footwear.
Last March, TerrAscend secured exclusive retail rights for Players Only products in Michigan through the acquisition of Gage Growth Corp, securing the way for the brand to drop.
“Players Only is more than a cannabis brand—it’s a lifestyle brand,” Webber said. “We truly have a unique opportunity to change the narrative around cannabis, empower rising entrepreneurs and set a new standard in this growing industry. We’re thrilled to launch our versatile offerings and begin the process of creating meaningful economic change in communities across Michigan. Shout out to TerrAscend and Gage—our Michigan family. Much love to Cookies and Berner, let’s go!”
In October of last year, Webber unveiled a cannabis facility in Detroit complete with a cultivation facility, dispensary, and private consumption lounge. The 180,000 square foot Players Only facility was named the Webber Wellness Compound.
The first strains to roll out include C4, Time Out, and G.O.A.T.’s Milk, as well as Non-Laters and Whipped Cherries. Later on, the brand will roll out additional strains including Blueberry Hotcakes and Ray Jackson’s Black Sox within weeks. While C4 can give off a hashy, Afghani-like appeal, G.O.A.T.’s Milk leans more sativa with